Flapper Fashion in the Roaring Twenties


Still image from ‘The Great Gatsby’. Isla Fisher as Myrtle and Elizabeth Debicki as Jordan, 2013.

The 1920s were thrust into the limelight in 2013 with the remake of The Great  Gatsby.  However, with the film’s costume designer, Catherine Martin, admitting  herself that she did not go into minute detail of replicating the exact fashion from the  ‘Roaring Twenties’, what is that fashion era all about?


Carey Mulligan wearing Miuccia Prada as Daisy Buchanan in ‘The Great Gatsby’

Fashion became more attainable for the normal woman after World War I. The styles  were much simpler, and therefor easy to recreate, so when we think of the style of  the 1920s we are thinking of what the ordinary women wore rather than just the  richest of society.


Actress Louise Brooks in a statement Cloche Hat.

At the mention of 1920’s fashion, we immediately picture the ‘Flapper’ fashion of the  shapeless shift dress, short sleek hair and perfectly glamourous makeup, but this  style didn’t actually come into play until later on in the decade. In the early twenties, dresses and coats were much longer than we think – calf length, and conservative.  Hemlines gradually began to rise, and then the radical movement of cutting hair into short bobs to fit under the cloche hat.

The waistlines of the shift dresses began to fall, and the knife-pleated skirts came into play in the Charleston era. The ‘boyish’ figure was popular, the low waistlines helping to disguise the bust rather than accentuate it. Underwear was changed to support this; the corset was abandoned and replaced by a camisole with knickers then later developed into all-in-one lingerie.

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The Fashion Queen of the 20s, Coco Chanel.

Coco Chanel was undoubtedly the fashion queen of the 20s. As one of the first to cut her hair, wear trousers (shock horror!) and rejected the old fashioned corset, she led the fashion forward era. Chanel’s staple cardigan jacket was released in 1925, following on from the world famous fragrance of Chanel No 5 that was launched in 1922.

The Chanel Cardigan Jacket is still a staple, nearly 90 years on.

The Chanel Cardigan Jacket is still a staple, nearly 90 years on.


The 1920s proved to be a very bohemian era for fashion, with ideas that were many years ahead of the time. Possibly the most influential decade for women, the changing styles following the women’s movement and almost bolstering it along. Can fashion really be that influential?


Living The Sex And The City Life at the New York Public library. Almost.

Remember Carrie and Big’s wedding?
You know, the one in the first film where Big didn’t show until it was too late?
That iconic scene was shot at the New York Public Library on 42nd Street and Fifth Avenue. It is a stunning, truly special building and must-visit destination for every visitor to the magical New York City.
Little did I know when watching that film back in 2008, that I would get to walk up those steps in a fancy dress and high heels on the arm of a tuxedo’ed up hunk (aka my husband, Steve). In sharp contrast to Carrie’s ravishing Vivienne Westwood gown, I wore a simple electric blue number by British high street favourite Reiss.
If you are ever in New York City, be sure to pay a visit to the library and take a walk up those glorious steps – it’s the closest I have felt to being a film star for sure. Oh and don’t forget to check out Bryant Park at the back of the building; my favourite park in the city. Then it is just a short hop and a skip back to Fifth Avenue for serious shopping!
Love Rebecca (and the tuxedo’ed hunk!) x

Beauty and the Spring

Step into Spring looking radiant with our top beauty tips!

Winter is so last season.

No more hibernating in front of the TV on Saturday nights with only a tub of Ben and Jerry’s and a Hugh Grant Rom Com for company.

It’s time to say ‘adiós’ to boring nights in and ‘hellooooo’ to fun in the springtime and glam summer nights out.

So, we have been scouring the runways and hitting the shops to bring you our HOTTEST beauty looks and tips.

Take a peek at our dedicated Pinterest board for more spring inspiration.

Big Lashes: Big, bold lashes are back. For the full effect, make sure you curl the lashes before you apply the mascara. Curl once at the base for 30 seconds and once midway up the lash for another 30 seconds and then apply a black mascara.


White eyeliner: To instantly brighten-up your complexion, try a white or neutral coloured eyeliner. To really open the eyes, use it to highlight at the inner corner of the eye and add colour to the look with a sheer pink lip gloss.

Bold brows: Love ’em or loathe ’em, bold brows are here in a BIG way. For that classic Audrey Hepburn brow effect, leave the shape natural and make short strokes with a brow pencil to add extra colour and definition. It’s time to step away from the tweezers!

Undone hairstyles: Messy braids, loose ponytails and nearly undone buns are crucial styles for spring. From beach to runway, there is an undone style for every occasion. Discover styles and tips in this great article from Allure magazine.

A dash of neon: Try the ultimate fashionista eye shade! Sweep a futuristic line of neon green above the lid line or highlight the entire lash line with a bring pink hue. This is all about the eyes so keep the lips simple.


Pop lips: Our absolute favourite trend this spring are bright, bold lips. This look is all about being brave! We love Sleek’s range of cream lipstick; take a peek at our beauty store Vanity Palace and pick up you perfect pop lippy for only £2.99!

flushFeminine Flush: Natural, nude glows are the perfect way to freshen up for spring. To achieve the look, top make-up artist, Pat McGrath suggests mixing pink blushes onto the apples of the cheeks, then applying foundation, concealer and highlighter on the cheekbones. Finish with a light dusting of powder. For the blush, we love Rimmel’s Santa Rose or Pink Rose Powder Blush – just £2.79  in our beauty store Vanity Palace.

Metallic eye-shadow: For that ultimate look-at-me eye effect, sweep molten metallic or silky silver eye-shadow across the lid and into a winged shape. Add lashings of eyeliner to finish the look.

Have fun creating your spring beauty looks! ♥ Rebecca